What isDigital Marketing?
Digital marketing has become one of the most popular buzzwords in the last couple of years. Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business.
Universities advertise their new digital marketing courses and in general, there is an increased demand from users to learn digital marketing and use it to improve their online presence. In this guide, we will examine what is digital marketing, what are the various digital marketing channels, what is a digital marketing strategy and clear out some misconceptions about digital marketing and its role in the Internet world.
A website is the focal point of all digital marketing campaigns. By itself is a very powerful channel but it’s also the medium to execute most of the other online marketing campaigns. Your website should represent your brand, product, and services in the best possible way. It should be fast, mobile-friendly and easy to use. Once you have a website your next step is to come up with a digital marketing strategy and promote your website and content with the purpose of getting more traffic and customers.
SEO or Search Engine Optimization is optimization of your website according to those keywords that have maximum search volume. This creates relevant traffic on your website. 80% users make an online search before making a purchase and 70% of them click on the very first result of search engine result page (SERP). With our team of SEO experts we will get your website on a higher rank of organic results.
Pay-Per-Click (PPC) Advertising
PPC advertising gives you the ability to reach internet users on a number of networks through paid ads. You can set up PPC campaigns on Google, Bing, Linkedin, Twitter, Pinterest or Facebook and show your ads to people searching for terms related to your products or services. PPC campaigns can segment users based on their demographic characteristics (age, gender, etc) or even their particular interests or location. Every time a user clicks on your ads, you pay a fee to the provider (and thus the term pay per click). The most popular PPC platforms are Google Ads and Facebook.
Literally, e-mail marketing refers to promoting products or services through e-mail. However there is much more to e-mail marketing. It can be used to engage with the customers through their inbox. When a consumer logs onto a website they tend to share their emails in various ways- when they sign up to join online community or a forum, subscribe to blogs or take up a survey. Since the consumers themselves opt-in to receive e-mails the response rate tends to be higher. E-mail marketing is cost effective and inexpensive. It outperforms most of the marketing channels for return on investment.
Social Media Marketing
In simple words, social media marketing can be explained as use of social media platforms or websites by businesses and brands to promote their products and services. SMM is more than just posting a product description or spamming your brand’s twitter. To Digitusk, Social Media Marketing is about being open and interactive to existing and potential customers. Social Media TAKES YOUR BRAND TO CUSTOMER’S LIVING ROOMS OR DINING ROOMS! SMM is an art, skill and strategy that lets your brand connect to the target audience individually. SMM lets you talk and influence your potential consumers. Whether an established business or a budding one they all feel the need to communicate and social media marketing lets you do that efficiently.