Promote products and services directly to consumers using electronic mail services.
What is E-mail Marketing?
Literally, e-mail marketing refers to promoting products or services through e-mail. However there is much more to e-mail marketing. It can be used to engage with the customers through their inbox. When a consumer logs onto a website they tend to share their emails in various ways- when they sign up to join online community or a forum, subscribe to blogs or take up a survey. Since the consumers themselves opt-in to receive e-mails the response rate tends to be higher. E-mail marketing is cost effective and inexpensive. It outperforms most of the marketing channels for return on investment.
Why choose E-mail Marketing?
1- E-mail has great ability to drive conversion.
2- The efforts made through can be measured with e-mail marketing tools.
3- It reaches customers in real time and can be personalized.
4- E-mails work at awareness, consideration, purchase and loyalty stage of a consumer.
5- E-mails are permission based in the sense it is done by capturing e-mail addresses with prospect's permission.
6- E-mails are sent only to interested recipients.
If you have not considered e-mail marketing for your business already, NOW is the time.