What is E-mail Marketing?
Literally, e-mail marketing refers to promoting products or services through e-mail. However there is much more to e-mail marketing. It can be used to engage with the customers through their inbox. When a consumer logs onto a website they tend to share their emails in various ways- when they sign up to join online community or a forum, subscribe to blogs or take up a survey. Since the consumers themselves opt-in to receive e-mails the response rate tends to be higher. E-mail marketing is cost effective and inexpensive. It outperforms most of the marketing channels for return on investment.